Marketing Report BlackBerry

Marketing Report BlackBerry Executive Summary The BlackBerry series of phones are made by the Research in Motion (RIM). The BlackBerry phones target the business and professional people as their features made it possible for the owners to carry out a good number of office function through the devices. The BlackBerry phones have a strong presence in the market, and therefore, they are widely popularly.Advertising We will write a custom report sample on Marketing Report: BlackBerry specifically for you for only $16.05 $11/page Learn More Though RIM has been locked in court over infringing a number of patents, its technology is still away ahead of its rivals, and therefore, it still enjoys market popularity. RIM carried out aggressive marketing on behalf of the BlackBerry phones. The pricing of the BlackBerry phones are dependent on the level of technology of a particular BlackBerry phone. In order for RIM to continue enjoying its popularity in the market, it will have to continuously adj ust its phone prices in proportion to the value and technology level of the phones. RIM also needs to be at the top of the game in relation to the issues touching phone technology. Introduction There have been many innovative solutions for wireless communications that have been evolving in the recent years. Mobile phones have been considered one of the sectors that have witnessed numerous inventions where state of the art technologies are under constant implementations in the handsets that are manufactured by popular mobile phones manufactures. This paper provides an environmental scan for Research in Motion (RIM) which is the company under which the BlackBerry portfolio falls and its associated services. The paper will define the market structure of BlackBerry and a detailed analysis of the marketing mix or programs and macro-environment trends as well as their effect on the competitive analysis of the product and their demand and market segmentation. Project Scope This project is mainly theoretical and will seek to evaluate the marketing program of BlackBerry. The report examines BlackBerry’s macro and competitive environment, its marketing program elements which it employs and the recommendations which can enhance its popularity. An analysis of the marketing environment of Blackberry based on the five porter’s forces is also included together with the SWOT analysis. The life cycle of the product is also given. A critical response to the Introduction Analysis of Product Brand and Macro-environment Trends Product Brand BlackBerry is one of the mobile phones that have created a phenomenal brand in the mobile phone market. BlackBerry phones are well-known for their sleek look, design and style with other features. With BlackBerry, an individual can access email, data-transfer services and web serving.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In basic terms, BlackBerry handsets are just camera phones with the various functions that are required and are used by people of business class. Traditionally, it was launched and meant for the high class and the rich people but from its transformation and quality, some phones of BlackBerry brand are available for people of average class (Sweeny, 2009). This has provided tough competition to its business competitors and other established players in the market. Players like Nokia, Sony Erickson and Motorola have developed better quality devices, but they have not reached or matched the feat of BlackBerry. There are various types of BlackBerry phone models that have been introduced into the market. BlackBerry 7130G and BlackBerry pearl 8100 are the best and the most selling BlackBerry models in the international mobile phones market. The introduction of camera phones has been in high demand in the United Kingdom market. BlackBerry was considered as a business phone and its intro duction into the global market in 1999 confirmed this expectation because it built a strong presence in the mobile phone industry within the short period of time. The success of BlackBerry was attributed to three main features: Technology looks and innovativeness and a lot of attention have been placed to strengthen these factors which have led to the launch of revolutionary mobile phone devices that attract the rich and the high-class segment of the population (Dictionary, 2012, p. 1). Macro-environment Trends (Pestel Analysis) Economic Environment: there has been varied opinion as to whether the UK has emerged from the economic recession but the fact that the world stock markets have improved and that the earnings of many companies have improved are indications that the economy is growing. This will be reflected in the markets share and the sales of BlackBerry phones (Scribd, 2011, p. 6). Social Environment: this includes the greening of technology, security threats and education level of the workforce. The pressure to create eco-friendly products has been both a legal and social issue, and it is likely to heighten due to consumer awareness on environmental pressures.Advertising We will write a custom report sample on Marketing Report: BlackBerry specifically for you for only $16.05 $11/page Learn More Lobby groups have stressed the role of electronic companies to clean up their acts due to the toxic nature of their components. On security threats, viruses and others malicious files and spy ware have a lot of social impact. Cyber criminals have taken advantage of the lee way that has been created by technological developments of BlackBerry. Consequently, regarding the education of the workforce, UK has higher transition of students from elementary and secondary education into tertiary and higher education. This has the net effect of creating a more educated workforce and also because smart phone customers are the educated class, the market of the product is likely to increase (Sweeny, 2009, p. 4). Technological Environment: Among the technological factors to be analyzed are mobile convergence, mobile payment technologies, the internet on the go and the diminishing of non-smart phones. Mobile phones are slowly growing as gadgets of electronic needs, and they are replacing newspapers and television since people are able to access information anytime. Non-smart phones are slowly and naturally getting out of market; they will be phased out completely by the mass introduction of smart phones. The internet on the norm is becoming a norm in BlackBerry, and it is projected to increase in the near years. It is projected that the number of mobile phones that will be used to access the internet will exceed the PCs. There have been also a lot of debates regarding the destination and the trend taken by mobile phones money payment, others have projected that it will grow steadily while others are skeptical. The convenience of using mobile phones to purchasing goods, paying bills and purchasing of digital items represents the new age of mobile convenience (Bikowski, Bryant, Crossin, Dillon, Giles, Lawson, McConville, 2009, p. 9). Environmental Aspect: Environmental aspect has a lot of impact on the mobile phone industry because manufacturers have to comply with various environmental standards. RIM has in several cases ensured that their manufacturing is fair and eco friendly because any environmental mishap can destroy the image of the company in the global market. Legal Issues: The operations of the company are secure, and it is very difficult to monitor or regulate, and this has made various regulatory bodies to contemplate banning its operations, which will impact on its business operations. Rim is also experiencing legal battles with various companies like Visto, and Motorola and these have had implications on the operations of the company.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More RIM has also been locked in court battle with Minerva industries, which has accused it of infringing on its patent; MSTG has also filed a case of the same nature. All these have impacted on the performance of the company since settling legal issues is expensive. Political Climate: The political environment in the UK has made the Smartphone industry to flourish, and BlackBerry is a beneficiary of this favorable political environment, and it is estimated that smart phones will overtake the feature phones by 2015. The main challenge is the situation where some countries have raised concerns about the security features of BlackBerry, which emerges from the fact that it has become very hard for government authorities to monitor operations of BlackBerry phone users. There is also the political concern where UK with other EU countries has imposed strong regulations regarding the hygiene and the safety standards for various manufacturers who have negatively impacted on the operations of RIM (Scribd, 2012, p. 1). Perceptual Map Perceptual map is a demonstration of attributes that influence the consumer decision making which are later considered as focal points when designing the product or in the making of advertising decisions. Perceptual map indicates the strength of the firm’s brand and the features of the mobile phone that make it score and gain preference in the mind of consumers. The perceptual market map of BlackBerry phone (Mohr, Sengupta, Slater, 2009, p. 255) is as demonstrated below: Competitive Environment The established competitors in the Smartphone market include apple, Samsung, Motorola, Nokia and LG. The competitive environment of Blackberry is an intense one because of its launch of new products and new brands from the already established ones. What enhances the competitiveness of blackberry form its competitors is its development of black messenger that allows all the users with Blackberry to message each other all over the world without any charge. Rapid advertisements are also another strategy that allows Blackberry to survive in the very competitive environment hence giving it commercial advantage. A reflection on Loop 1 Marketing Programs or Elements: Marketing mix Elements Employed Marketing mix is a term that is used to describe all set of activities that make up the marketing programs of a firm. Among the various elements of a marketing mix are: place, product, people, process, physical evidence, promotion and price. Marketing mix is also considered to be the tools that are used to position the product into the target market. Product The RIM has brought a revolution into the mobile phone markets through the introduction of BlackBerry Smartphone. This was aimed at enhancing the depth of their products through the introduction of BlackBerry into their product line by creating a multimedia device that can satisfy the needs of their consumers. By enhancing the features of a Smartphone and the ultimate redesigning of BlackBerry, it is projected that it will attract a lot of customers and to dominate the mobile phone global market. Customer decisions are based on the understanding of the product in the market; product offering is not the only thing but is considered as a total package of benefits that are obtained by customers. The product is analyzed from the perspective of customer value, which is in turn analyzed based on the following aspect of BlackBerry mobile phones: their physical product and shape, the design style of the mobile phone, its brand name, the reputation of the company, convenience of the company’s operation and its financial plans. The analysis of the product under marketing mix deals with the design, features, packaging, variation and brand quality and quantity. For a product to occupy a distinct place in the market, it should differentiate itself from that of its competitors. This can only be achieved by positioning the product in such a manner that the customers c an be able to perceive the product differently. Any element of the marketing mix can be used to realize a differentiated positioning. The RIM entity sells their products to the entire customers, but their distribution options may vary based on the market segment (OECD, 1997, p.12). Price Price is understood to be the value of money that is attached to particular product. It is through price the consumers can get to understand about the value of the product, its quality and status. The degree of price is determined by either demand or cost. The reference point of the pricing of BlackBerry will be pegged on that of its competitors. For those consumers who desire satellite services; there will be a predetermined additional charge that will be added. Price factors in all the relevant costs of producing the product form the factory to the distributor and then the profit margin in included. Price is the sole determinant of demand of goods. Place Place is marketing program that touches on the channels of marketing, which are the mechanism with which the companies venture into the market and expose their physical presences in commercial activities regarding the mobile phone products. Distribution of the product into the market can be both direct and indirect. Middlemen or third parties are considered reliable for distribution of the products and the best way of having them is to contract them. Distribution is the main channel of actualizing product availability in the market. BlackBerry products can be distributed through their dealers, global service carriers, BlackBerry promotional websites and agents. Promotion RIM communicates the utilities and the benefits of BlackBerry to its consumers by the use of tailored advertisement campaigns, viral marketing, internet marketing, offering exclusive offers to current and prospective customers and using social media channels (Gowda, Szabo, Choi, Hauk Salt, 2009, p. 9). Process This is the primary element of marketing that i s instrumental in the allocation of resources, identification of opportunities and crafting of development strategies. RIM has proper mechanism that facilitates the handling of complaints and identifying the customer needs. The RIM Company has a well-planned process that defines how the customers receive their services and access the goods and for feedback mechanisms. Physical Evidence Research in Motion has opted to provide offers to elicit excitement form the customers about the BlackBerry product; RIM also guarantees warranty and has provisions for after-sale services as a show of support and care for their products and the customers. This will also make the customers to develop a better picture about the RIM products. People Research in Motion trains its employees on tactics of being customer centered to enable them to build good attitudes when dealing with the customers. They also employ people form the host country because they know the habits and the preferences of the native customers (Lamb Hair, 2009, p.47). SWOT Analysis Strengths Blackberry has managed to keep the UK consumers to be conscious about their products. Their strength is due to their market share that exclusively comes form the business world and other IT professionals. From an IT perspective, no competitor has managed to emulate the Blackberry Enterprise server that is only excusive to the Blackberry phone. Blackberry has attempted to garner an expansive market by upgrading the looks and the appeal of their products to attract more customers. Weaknesses RIM depends on business operators to launch its Blackberry services, this is time consuming and the costs can be high for smaller operators. Their Network operating centre can be considered to be a weakness today. Another weakness is also the high costs of ownership since it has been considered to be high end product and hence costs effective. Opportunities One of the greatest opportunities lies in the Blackberry partners that help creat e downloadable applications form independent company. Blackberry had been slow in venturing this market which had been dominated by Apples iPhone and by embracing this it will be able top embrace the widely growing market. Threats With the production of Smartphone by other electronic manufacturers like Nokia, LG and Samsung, Blackberry is facing a lot of threats particularly due to its weakness the web interface (Lion Green, 2006, p. 2). Porters Five Forces Threat of entry: among the threats of entry is huge capital demand like manufacturing costs and the constants for rapid innovations and high costs that may be aimed to driving profits high. Supplier power: there are various sources of mobile operating system providers and hence plenty of options. This has the effect of lowering the bargaining power of software providers. The same scenario applies to the hardware providers. Substitute: the influence of substitute is a reasonable level and proportionally varies with similar goods. Other formidable substitutes are PDA and table PCs are viable substitute. Buyer power: there is a high bargaining power of the buyers due to the choice of the products with limited differentiation. There is also an elastic demand which is sensitive to the economy where buyers can delay the buying of new models. Rivalry: there is a high rivalry in the smart phone market because there is minimal product differentiation which is only based on the services offered and the applications. The exit barriers are low for manufacturers particularly those on the value chain. Complements: complements are considered to be critical to the development of a product and have a low or rather moderate bargaining power. This can be subsidized by increasing the network capabilities. Its complements are Maps and GPS, applications and e-mail (Lion Green, 2006, p. 1). Product Life Cycle This consists of the five main aspects which included product development, introduction, growth, maturity and decline. T his is illustrated in the following chart. In the chart, the red graph is adopted to explain the life cycle of Blackberry. At present, the Blackberry is entered the maturity phase. The introduction phase was carried out in 1997 to 1998. At this time, Blackberry was the only smart phone and therefore it registered a rapid growth as it provided a ready solution to corporate clients. Private users have also joined the client base. Introduction phase can be said to have stretched from 1998 to 2004/2005. RIM registered huge success from 2005 to 2011. Due to the many entrants into the Smartphone arena, Blackberry has been forced to enter the mature stage. General and Justified Recommendations The desire to make sales and derive a lot of profits from it is the primary objective of several firms, and the amount of profits from the revenue base of the organization. Due to the fact that is the main component of marketing mix, companies may be tempted to utilize it in gaining competitive edge over their rivals. Blackberry has applied strategies such as increasing the quality of their products, creating good consumer relationships and performing consumer education regarding their products in order to meet the price demand of its competitors. In the modern competitive environment, the mobile phones market has grown to be one of the consumer oriented and one driven by products. With the changing trends in shopping patterns and customer behavior, mobile phone investors, services providers and manufacturers need to place a lot of focus on multi-marketing approach in order to increase their sales and profits. Customers have been fed up with the common and popular mobile phones brands hence there is a need for the players to enhance their technological tactics. In order to enhance their profitability, there is a need for a consumer-oriented marketing strategy that can preempt the marketing strategies of its competitors. In order to successfully increase their profits, RIM, sho uld adopt balance between marketing and pricing. Pricing Strategy Pricing of BlackBerry is one of the delicate matters. It has been established that business owners and executives are reluctant to pay more for a gadget that lacks clear impression of how it will enhance their business. The strategy of pricing is a critical element because it concerns the positioning of the product in the market the level of pricing is dictated by such elements as the phone features, advertisements and channels decisions. An efficient and effective strategy of pricing can emanate from the following processes namely the development of a marketing strategy, undertaking the calculation of costs and making relevant marketing mix decisions. Marketers make the prices of their products in a way that is likely to receive a fair value because price is considered a parameter under which the customers rate the product, and it can be also used to reflect on the practices of particular organizations. Care should b e taken, and mechanisms of cost should be applied in determining the price of BlackBerry. BlackBerry is a customized product and therefore, has a competitive edge over its rival products because no product can act as its perfect substitute. The better pricing of BlackBerry will create the impression that it is a sophisticated product and different from other mobile phone gadgets (Mobile Beacon, 2011, p. 1). Marketing Strategy Increasing their marketing development strategy encompasses the offering of BlackBerry phones and devices in the market segment where their competitors dominate. This can also be enhanced by co branding using popular and established software companies. There is also need for the introduction of an effective and efficient customer care centre for their green marketing initiative and software matters. There is also the adoption of market development strategy that will enable BlackBerry to reach to other new or potential markets. There is a massive untapped market for Smartphone particular the lower cadre social class which can be a ready and lucrative market for the RIM thus the introduction of BlackBerry at a cheaper or affordable price or in various price points is considered to be profitable. BlackBerry or RIM should adopt the principle that with the introduction of new models of the phone, the old ones can be sold at discounted prices. There is also need for BlackBerry to, manufacture blackberries that have similar sleek look but with few features so as to increase the depth of their products and to be able to capture the middle-class population and students or teenagers. BlackBerry should also employ market penetration strategy that will increase their revenue base and enable them to attract new customers. This can be realized through enhanced sales promotion and advertisements; they can, for instance, provide their existing customers and especially family members or their children with discount since they can form part of the potentia l market (Bikowski, Bryant, Crossin, Dillon, Giles, Lawson, McConville, 2009, p. 3). There is a need for BlackBerry to be marketing through the application of Robust marketing strategy that is aimed at increasing the market share of the company. One of the means of increasing the market share is through advertisements by used of newspapers, magazines, business journals and in business news and channels; these advertisements should deliver the nutshell of the exclusive features of BlackBerry while excluding the pricing to avoid the mental set among customers that it is expensive. For the company to increase its market size and profitability, good marketing strategies and marketing planning are essential. It is important for Research in Motion to write down a perfect marketing plan while examining the business environment. A good marketing plan should contain current and potential marketing focal points to exploit (Silk, 2006, 19). Good marketing strategies endear the products to the market and have the net effect of enhancing the volume of sales. The marketing manager should place a lot of focus on the resources of the organization like costs of production, the brand image, employee capability, available technology and financial resources. Analysis of marketing environment is necessary since they directly affect the organization or might hinder the implementation of the organizations’ marketing plan. This is referred as environmental scanning, and it serves to identify the market threats and the opportunities that are necessary in the designing of the market strategy. In the UK markets, the brand and product name is very important in terms of the brand image, and all that accompany it. In the case of BlackBerry for example, the brand image begins from the technological design of the phones, and the features that the phone has and also its maintenance costs and the safety standard as well as the way it is presented in advertisement and sales promotions (L amb Hair, 2009, p.34). Appendix Figure 1 Figure 2 Figure 3 (https://www.theguardian.com/technology/appsblog/2011/aug/01/smartphone-stats-2011) Figure 4 Figure 5 References Bikowski, A., Bryant, S., Crossin, S., Dillon, J., Giles, K., Lawson, T McConville, D 2009, Research In Motion: Case Study Report, Zen Portfolios, Available from: http://zenportfolios.com/theresa/files/2009/11/mktg-RIM-case.pdf. [22 January 2012]. Dictionary 2012, BlackBerry Phones: Doing Business in a Style, Street Directory, Available from: streetdirectory.com/travel_guide/131478/BlackBerry/BlackBerry_phones_doing_business_in_a_style.html. [22 January 2012]. Gowda, N., Szabo, C., Choi, Y., Hauk, C Salt, G 2009, BlackBerry’s Rise in Brand Power, Zen Portfolios, Available from: http://zenportfolios.com/natashagowda/files/2009/10/BlackBerry-vs.-Apple-MKTG-1102-Case-1.pdf. [22 January 2012]. Lamb, C Hair, J 2009, Essentials of marketing (6th ed.), South-Western, Mason, OH. Lion, E Green, J 2006, RIM in the mobile enterprise market, BlackBerry, Available from: blackberry.com/select/get_the_facts/pdfs/vendor/OVUM_RIM_in_the_mobile_enterprise_market.pdf. [22 January 2012]. Mobile Beacon 2011, Why doesn’t RIM pay a dividend to boost share price? Mobile Beacon, Available from: http://mobilebeacon.com/blog/. [22 January 2012]. Mohr, J., Sengupta, S Slater, S 2009, Marketing of High-Technology Products and Innovations, Jakki Mohr publishers, Missoula, MT. Scribd 2011, PESTEL analysis of BlackBerry: Research In Motion limited; BlackBerry, Scribd, Available from: scribd.com/doc/52280203/Pest-Analysis-For-Rim. [22 January 2012]. Scribd 2012, Environmental scan: Research in Motion, Scribd, Available from: scribd.com/doc/56244269/Term-Paper1-BlackBerry. [22 January 2012]. Silk, A 2006, What is marketing?, Harvard Business School Press, Boston, Mass. Sweeny, A 2009, BlackBerry Planet: the story of Research in Motion and the little device that took the world by storm, John Willy and Sons, New York, NY.

How Express Opinions in French

How Express Opinions in French If you want to have a debate in French or discuss your opinions, you need to know the relevant vocabulary and expressions. This page offers suggestions for offering, supporting, asking for, and avoiding opinions in French.Of course, the subject pronoun je, object pronoun me, stressed pronoun moi, and possessive adjective mon in these expressions can all be replaced to express other opinions than your own. Offering an Opinion   Ã‚  Ã‚   mon avisIn my opinionCest du moins mon opinion.At least, thats my opinion.Daprà ¨s moiIn my viewEn ce qui me concerneAs far as Im concernedIl est / Cest certain queIts certainIl est / Cest clair queIts clearIl est / Cest à ©vident queIts obviousIl est / Cest impossible queIts impossibleIl est / Cest injuste queIts unfairIl est / Cest juste queIts fairIl est / Cest possible queIts possibleIl est / Cest probable queIts probableIl est / Cest sà »r queIts surelyIl est / Cest vrai queIts trueIl me semble queIt seems to meJai lidà ©e queI have the impressionJai limpression queI have a feelingJe considà ¨re queI feelJe crains quil ne soitI fear that it isJe crois queI believeJe dois dire queI must sayJestime queI consider itJimagine queI imagineJe pense queI think (that)Je suppose queI supposeJe ne pense pas.I dont think so.Je ne peux pas mempà ªcher de penser queI cant help thinkingJe suis certain queIm certain thatJe suis convaincu queIm convinced thatJe suis davis queI m of the opinionJe suis persuadà © queIm convinced thatJe suis sà »r queIm sureJe trouve queI find, I feelMoi, je... As for me, I...PersonnellementPersonallyPour ma partFor my partPour moiIn my viewQuant moiAs for meSans vouloir vous contredireWithout meaning to contradict youSelon moiIn my viewSi vous voulez mon opinion/avisIf you want my opinionTelle est mon opinion sur...Thats my view of/on... Supporting an Opinion   Ã‚  Ã‚  Jai entendu dire que dependent clauseI heard thatJai entendu parler de nounI heard aboutJe sais / Nous savons queI / We know thatOn dit queOne says, They sayPar exempleFor example Asking for an Opinion   Ã‚   votre avisIn your opinionAvez-vous une opinion surDo you have an opinion aboutComment percevez-vousHow do you viewJaimerais connaà ®tre / avoir votre avis / opinion surId like (to know) your opinion onJaimerais connaà ®tre / avoir votre rà ©action face Id like (to know) your reaction toJaimerais / Je voudrais savoir ce que vous pensez deId like to know what you think aboutJe voudrais connaà ®tre / avoir votre avis / opinion surId like (to know) your opinion on/aboutJe voudrais  connaà ®tre / avoir votre rà ©action face Id like (to know) your reaction toPourriez-vous me donner / faire  savoir votre avis/opinion surCould you give me your opinion aboutPourriez-vous me donner / faire  savoir votre rà ©action face Could you give me your reaction toPourriez-vous me dire ce que vous pensez deCould you tell me what you think aboutQuelle est votre attitude là ©gard deWhat is your attitude toward/toQuelle est votre opinion/avis surWhat is your opinion aboutQue pensez-vo us deWhat do you think aboutSelon vousIn your opinion Avoiding Expressing an Opinion   Ã‚  Ã‚  Cela dà ©pend deThat depends onCest une question de point de vue.It all depends on your point of view.Il est / Cest difficile deIts hard toIl mest impossible de donner un avis (dà ©finitif) surI cant express a (definite) opinion onJe nai jamais vraiment rà ©flà ©chi I have never really thought aboutJe nai pas dopinion bien prà ©cise / arrà ªtà ©e surI dont have strong feelings aboutJe ne me le suis jamais demandà ©.Ive never wondered about it.Je ne me suis jamais vraiment posà © la question.Ive never asked myself that question.Je ne suis pas mà ªme de dire siIm not in a position to say whetherJe prà ©fà ©rerais ne pas (avoir ) me prononcer surId rather not commentJe prà ©fà ©rerais ne pas mengagerId rather not commit myselfJignore tout deI know nothing aboutTout dà ©pend deIt all depends on

The Global Future Case Study Example | Topics and Well Written Essays - 3000 words

The Global Future - Case Study Example This will present the company's strengths and critical issues which will impact the company's success in the new market. The report explains how Grapevine will use its capabilities to sustain and increase profitability. The report gives an overview of the organization's mission, vision and objectives and then explains the environmental factors which affect the business. The environment is scanned with using both the SWOT and PEST analysis. The results are used to identify key strategic areas for the company to focus on. Within the next five years Grapevine will be a leader in the market and will help clients grow and expand their businesses by providing innovative, reliable and effective marketing solutions. We will remain a financially firm company and work towards securing our employee and customer interests. Our company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals. The analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate. ... To be recognized as a leader in marketing consulting and communication services. To provide a complete range of innovative marketing services that meet customer needs To keep our overall goals and objectives in line with those of our clients To establish long lasting relationships with our clients To keep our overall mission, vision, objectives and values in line with those of our customers 3.4 Position Our company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals. 4. Environmental Scan The analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate. The first portion of the environment scan is the macro-scan which examines the environment at a broad level. The second portion is the micro-scan which analysis the situation at the organization level. 4.1 Part 1 Macro-scan 4.1.1 PESTEL Framework The acronym PESTEL stands for political, economic, social, technological, environment and legal factors. The PESTEL analysis is a framework that categorizes the environmental influences. This analysis describes how successful or profitable a business will be and how attractive it is for investment (Martin & Thompson, 2005). Political Situation The legislation in the host country market favors entry into the market particularly in case of licensing and franchising. However, the future of the legislation and the political situation of the country are

Replace airport Assignment Example | Topics and Well Written Essays - 750 words

Replace airport - Assignment Example The official advice to the Mayor and City Council is to go ahead and relocate the existing airport for funding and safety purposes. The major obstacle to this plan seems to be where to build the new airport. The consensus seems to be to locate the new airport in the Aladdin area and the articles mention no other possible locations, so perhaps that is the best option. If not, the location of the new airport must be fully considered first and foremost. According to Aviation eBrief (2010), the cost of the new airport could be up to $22 million. Selling the current airport could raise a portion of those funds. The main funding for the project would come from the Washington State Department of Transportation and the Federal Aviation Administration. The selling of the Woods House across from the airport could also raise a portion of those funds. One of the pros of the new airport is that it would contain a 5,000-foot runway, which is longer than the one at the current airport. According to AOPA (2010), â€Å"We assume that the city will have to establish funding relationships with other agencies in order to succeed with this project and that the sale of the current airport and airport properties would be used to generate city revenues. We also estimated that the operations and maintenance for the relocated airport facility would break even, with about $160,000 in annual expenses and $156,000 income.† The pros would also include added revenue to the city, more funding options, and a more functional airport that could truly benefit the city. A con of the project is that the city would have to foot the remaining bill of the airport, which could be up to $840,000. Another con is that it is impossible to predict exactly where the funds would come from for every single portion of the project. There is also no guarantee that the Federal Aviation Administration would fund

An Inverted Tooth Chain Engineering Essay

An Inverted Tooth Chain Engineering Essay An inverted-tooth chain operates quietly and smoothly and is also known as a silent chain. Silent chain consists of a series of toothed link plates assembled on joint components in a way that allows free flexing between each pitch. The teeth on the link plates mesh with a sprocket, similar to the way a rack meshes with a gear. The great majority of silent chain is used in drives. Silent chains are made up of stacked rows of load carrying link plates. Increasing the number of rows of links increases the chain width, tensile strength, and load carrying capacity. Using this feature, manufacturers make silent chains ranging from less than a 1 in. wide to more than 20 in. wide, with power capacities ranging from a fraction of a horsepower to more than 2000 hp. A chain is a reliable machine component, which transmits power by means of tensile forces, and is used primarily for power transmission and conveyance systems. 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This chain was used to mechanize farm implements, but it broke easily and was difficult to repair in the field. Cast detachable chain was introduced in 1873 and overcome many of the problems of cog chain. This chain was made of simple identical cast links that were easily coupled and uncoupled by hand. This basic detachable chain design is one of the early chain concepts that have been unchanged nowadays also. After few years cast detachable chain was introduced, a chain made of all steel parts was introduced for driving bicycles. A patent for roller chain was issued in 1880. By early 1900s, roller chains drove the wheels of safety bicycles, as well as automobiles, trucks, and the propellers of the Wright Brothers airplane that flew at Kitty Hawk. Two major factors combined to make the roller chain industry were automation and standardization. Automation helped manufacturers meet the demand for the large amounts of high quality that were used on machines made by other industries. Standard dimensions and capacities ensured that roller chains would fit and operate as the designer planned. The result was that the industry soon became as the precision roller chain industry. Engineering steel chains were first developed in the 1880s. They were developed for greater strength, speed and shock resistance and for better dimensional control than could be obtained from cast chains. Pitch, strength, wear life, and carrying capacity were increased to meet the heavy duty needs of industry. There are many types of engineering steel chains. Those with steel rollers are the most widely used on both drives and conveyors. The bushed, roller less style are the needs of many conveyor and bucket elevator applications. Sir Isambard Kingdom Brunel supervised the building of the Great Britain, and it was a revolutionary ship design. It was the first sea going iron steamship, the first propeller driven steamship to cross the Atlantic, and the first vessel driven by inverted tooth, or silent chain. The silent chain drive delivered power from the engines to the propeller shaft by way of large wooden- tooth sprockets. From 1895 to 1925, the chain industry improved the design of silent chains. From 1930 onwards, silent chain was used in a variety of industrial applications such as drives in paper and textile mills, flour and feed mills, printing presses, pumps and machine tools. Throughout the 20th century, the industry improved material quality, processing technology, and chain designs to increase the load and speed capacity of silent chain. Silent chain is also used in the drive train of snowmobiles and four wheel drive recreational vehicles. Outside the power transmission market, silent chain can be used as a conveying surface in a variety of material transport applications. Major improvements were made in the production of food and beverage products. The introduction of high speed processing, filling, and packaging equipment drove the need for a chain with a flat carrying surface for material handling. The first flat-top chains were produced by welding steel plates to roller chain, producing a flat surface where products or packages could be carried. These first flat-top chains were made of carbon and corrosion resistant steel and were widely used in the brewing industry to convey glass bottles. Construction and Features: Silent Chains have a very simple construction: only plates and pins. Silent Chains are actually an update of a 19th-century design.  ANSI  B29.2M-1982 regulates the standard pitch, width, and kilowatt ratings of the chains and sprockets. There are eight different pitches from 9.52 mm to 50.8 mm. The link plate receives tension and has a notch for engaging the sprockets. There is no notch on the guide plate. These plates act as guides for the sprockets. Pins may be round or have other shapes, such as D-shape. All the chain components share the tension. Silent Chains have higher capacity than roller chains of the same width. Since the link plates of Silent Chain strike the sprocket at an angle, the impact and the noise are reduced. This is why these chains are called silent. The higher the chain speed, the greater the difference from roller chains. Driving Links: Driving links, also known as plain links, engage with sprocket teeth to drive the chain. They are typically the most common component in the chain. Guide Links: Guide links maintain proper tracking of the chain on sprockets. They are positioned on the outer edges of the chain in side guide and multi guide chain or in the centre, with the centre guide chain. Pins: Pins allow the chain joint to flex and hold the assembled chain together. Chains may have a single pin in each joint or two pins, depending on the chain type. Design considerations: Tensile loads and strength: Silent chain with single pin assembly may be subjected to all of the tensile loads, but silent chain with two pin assembly eliminates chordal action. It is not affectd much by tensile loads from chordal action. Fatigue limit: It is a most important consideration in designing silent chains. The lower speed part of the power ratings for silent chain is based on a minimum fatigue limit. Fatigue strength: Loads exceed the fatigue limit in very high performance drives. The chain must have adequate fatigue strength to endure these loads only if the chain is to be used in high performance drives. Fatigue strength in the finite life range is an important consideration in designing silent chains. Wear: Wear is an important consideration in designing silent chain. The two major types of wears are joint wear and link plate and sprocket wear. Joint wear: As the chain runs over the sprockets, the joints flex. Material is worn off the joint components and chain gets longer. Then chain then rides out farther on the sprocket teeth. This increase noise and reduce efficiency. Link plate and sprocket wear: These wears are also caused by friction on the chains which reduces the efficiency of the silent chains. Advantages of silent chain drives: Silent chain drives require nearly as precise alignment as gear drives to obtain peak performance and service life. †¢ Silent chains are less affected by chordal action and joint friction than other chains; silent chains engage sprockets with reduced vibration, noise, and frictional losses. †¢ Silent chain can operate at loads and speeds that often exceed the capability of belts and other types of chain. †¢ Silent chain drives are quieter and smoother than roller chain drives, and in some cases are quieter than gear drives. †¢ Silent chain drives are more compact than gear drives when the shafts must turn in the same direction. Manufacturers of inverted tooth chain are: Bosch Rexroth AG, Germany:- Bosch Rexroth is an engineering company based in Germany. It is the result of merging between Mannesmann Rexroth AG and the Automation Technology Business Unit of Robert Bosch. It employs over 35,000 people worldwide. The industries Bosch Rexroth serves are Agricultural machinery, automotive manufacturing, Machine tools, Civil engineering and many more. Rexroths inverted tooth chains: The largest delivery program in the world for inverted tooth chains used for driving and transporting are from Rexroth. Rexroths new inverted tooth conveyor chains come with the axle pivots welded to the outer plate by laser. This new technology prevents lateral movement of the joint pivots. These innovative inverted tooth conveyor chains are fully interchangeable with previous design and the sprockets do not require any machining. .Advantages of Bosch Rexroth inverted tooth chain drives over: Gears / Transmissions Belts Roller Chains Reduced bearing loads Non-slip Rolling pivot joint Insensitive to temperature fluctuations Higher Speeds High maximum velocity No need for intermediate sprocket Silent no whistling Low-noise Zero tooth flank backlash Space-saving Smooth running due to involute toothing running Larger permissible tolerances for shaft installation Small sprocket diameters 99% efficiency Vibration damping Insensitive to extreme temperatures or humidity levels Wear-resistant sprockets Low-cost sprockets Reduced bearing loads Vibration damping The advantages over other conveyor systems are: Due to high power density, the space used is optimum Extremely long service life and availability Very low lubrication requirements High temperature tolerance Highly robust and resistant Comparison with different types: Characteristics Tooth chains Roller chains Toothed belts Toothed wheels Noise behaviour Very good Average Bad Good Temperature sensitivity Good Good Bad Good Space required Good Average Bad Very good Wear Good Bad Average Very good Maintenance Partly necessary Necessary Not necessary Not necessary Ramsey Products in USA is another major company. Ramsey manufactures an extensive range of silent chain and sprockets for use in industrial power transmission and conveying applications. For the companies that work with glass, silent conveying chains offer many benefits in applications like handling to precision inspection and measurement from hot-end and cold-end. These chains are made through hardened steel link plates and case hardened steel pins. Characteristics of Ramsey chain: Flatness and uniformity: The flat, uniform surface of the chain provides transport of smaller bottles without any trouble. Surface velocity: The chain wears, the pitch increases uniformly throughout the chain, and velocity remains constant. Uniform velocity reduces breakage. Heat resistance: The temperatures are high with hot-end handling, to withstand these temperatures chains are made from hardened steel. Heat transfer from transported glassware and heating torches does not effect the uniformity of the conveyor surface. Economy: Improved product handling, and requires very less maintenance, chain provides a cost effective means for conveying glassware in high speed production lines. Types of chain: Ramsey manufactures four basic types of conveyor chain. Ultralife Standard Lo-profile Extended pitch Ultralife are best quality conveyor chain. They consists single pin and two pin assembly. The straight edge of the aperture maximizes the link area contacting the pins and reduces joint bearing stresses and wear. Single pin joints provide a durable, smooth acting joint, satisfactory life, and easy to install than two pin joints. These are developed specifically for the glass industry. Two pin joints are originally developed for use in power transmission and have been adapted for use in conveying chains. They have the advantages such as long life, low friction and high efficiency. Advantages of Ramsey silent chain over : Gears / Transmissions Belts Roller Chains Greater elasticity and shock absorption capability No slippage Longer sprocket life Less critical shaft location and alignment Higher Speed and power capacity High speed and power capacity No end thrust Greater efficiency 99% efficiency Detachable and easily replaced Easily installed More uniform wear characteristics Lower bearing loads Lower bearing loads Less velocity variation More economical with large centre distances Larger drive ratios Reduced noise and vibration Reduced noise and vibration Less affected by temperature Less affected by chordal action R. Prinz KG Maschinenfabrik, Austria Wippermann jr. GmbH, Germany ZITEC Industrietechnik GmbH, Germany These are major companies in manufacture of inverted chain and exporting them. There are many small industries in China, India which manufacture these chains. Applications of Inverted tooth chains: Roller table drive applications Cost-efficient group drive Uniform synchronous running No backlash when reversing Quiet even at high speeds Good meshing conditions minimize wear Outer tooth ring applications More cost-efficient than a milled tooth ring Suitable for large transmission ratios Full circle rotary motion or swivel motion along an angle segment possible in reverse or continuously Gripper and robot drive applications Precise synchronized motion High load capacity even at narrow widths Optimum meshing depth on the toothing provides a high a degree of security against skipping Flexible shaft coupling applications High elasticity Uncouples quickly by opening the lock or by radial offset when closed Angles can be shifted to 1 ° and shafts can be shifted radially to 2% of the pitch

Level 3 Diploma in Health and Social Care, Children and Young People Unit 11 Essay

Poverty can have a huge impact on a Young Persons life. A family living on a low –income or benefits might not be able to provide for their children as they would like or as is necessary. Accommodation may be poor and inadequate, with not enough space or functioning essential home items. Money may not be available to pay the energy bills. The children’s dietary needs may be affected by low income. The local community in low-income areas may be impoverished. This may lead to a higher crime rate, vandalism of local amenities, reducing the Young Person access to local parks and playgrounds and affecting them being able to play outside of the house at leisure time. The prospects of a lack of continued higher education after school and fulfilling employment in impoverished areas could affect the Young Persons outlook on life causing fear and insecurities and a lack of motivation. In some research carried out by the Joseph Rowntree Foundation in 2007 into the impact of poverty on young children’s experience of school, the key points found from interviewing 220 children aged Four to Eleven as well as parents and teachers were The level of disadvantage they face determines how most children experience school. Poorer children in the study accepted that they were not going to get the same quality of schooling, or the same outcomes, as better-off children. Children and parents identified the main costs of school as uniform (including shoes), lunches and school trips. Children in disadvantaged schools were very aware of all the costs and of the difficulties parents faced in finding as little as 50 pence or a pound for school events. The experiences of school for children from poorer families were narrower and less rich. For example, children in disadvantaged schools had limited access to music, art and out-of-school activities that children in advantaged schools generally took for granted. Boys as young as nine in disadvantaged schools were disenchanted with school and starting to disengage. They are being particularly failed by the education system due to the interaction of: educational disadvantage faced by children growing up in poverty; the difficulties faced by teachers in disadvantaged schools; and differences in the ways that boys and girls are socialised. Social Issues – Divorce introduces a massive change into the life of a child no matter what the age. Witnessing the loss of love between parents, having parents break their marriage commitment, adjusting to going back and forth between two different households, and the daily absence of one parent while living with the other, all create a challenging new family circumstance in which to live. In the personal history of the boy or girl, parental divorce is a life-changing event. Life that follows is significantly changed from how it was before. For the young child, divorce affects the trust of the parents who can now behave in an extremely undependable way due to their own problems and life changing circumstances. This can produce anxiety, aggression and rebellious behaviours in a child. Cultural – I have chosen to look at one aspect of Culture and that is Religion and it’s positive effects on young people. Religious practice is usually done in a  group context and thus involves social relationships. These relationships can provide friendship and social support in times of emotional needs. Religious participation can have beneficial psychological effects. Religion can improve psychological health through increased self-esteem, producing a sense of belonging to the immediate religious group and an interconnection with the world, which is so lacking in modern times, and can help a young person to find meaning in life. Family participation is typical in religious activities, as distinct from other groups that family members may individually participate in (e.g., sports clubs, after school clubs, book clubs) that tend to separate people by age, sex, and personal interest. Thus, if the whole family practices the same religion, religious activities can serve to strengthen ties among family members. 3. 2.3 The choices young people make can have immediate and long-term effects on their lives. As adults and support staff we have to ensure we empower young people to make the right decisions. Children and young people can be seen as experts in their own lives; they often know what it feels like to be in their situation and to have had their personal experiences. Children and young people know something different to adults. It has ben said that adults follow paths, children explore. Treating children and young people as experts in their own lives means showing respect for what they say or communicate. This is not to say that children and young people always know what is in their best interests and they often want adults to help them make important decisions. Sometimes it is the role of adults (parents, family and professionals) to set boundaries and to identify the best course of action. Yet this needs to be done with children and young people who may know best how they feel. Some of the choices young people face making are – academic, career pathway and lifestyle choices i.e. smoking, drinking and drug taking. Children and young people with disabilities may need parents and support staff to make decisions for them if they are unable to due to their conditions. This always needs to be done in the best interests of the child and within international and local law and guidelines. Learning outcome 2 – Understand how practitioners can make a positive difference in the outcomes for children and young people 1. 2. Every child is an individual with individual needs and their own potential that they should be encouraged to develop. As support staff we should try to get to know the young people we are caring for as best as is possible to be able to achieve this. Sometimes the positive outcomes for a young person are seemingly small, but because of varying disabilities these small steps can be massive. One of the young people I am supporting has many issues with diet. I recently through much hard work encouraged him to try a new food. This addition to his diet is the first new foodstuff he has eaten in Three years. We should be constantly striving to help our young people to be all they can be through the person centered approach to caring. With the help of the multi-disciplinary team working holistically each young person can actuate to the best of their abilities. Each young person has their own care plan, which is constantly updated through the feed back from all staff supporting that YP. These care plans are in place so each member of staff is aware of the specific needs of the individual. The person centered approach to care means we are supporting and treating the individual and not the disability.

The Rwandan Genocide Violent And Very Cruel Essay

The Rwandan genocide was very violent and very cruel. Many people were killed and were raped. This war was not more than where you were born and what family you belong to. In 1918 Belgium took over Rwanda, but in 1933 the Belgians forced the Rwandans into two different categories. The Hutus and the Tutsis. Everything started just because it was easier to know where all the blacks were if they were in separate groups. The Tutsis were the minority; they were the upper class and were aristocratic. The Hutus on the other hand were peasants; they were the poorest of the poor. The Europeans brought the culture of a political ethnic dissidence to Rwanda. They took the original structure and made it very extreme, ethnic cards were given to be worn at all times. The Tutsis were privileged to everything, nice food, a good area to live in, good clothing. The Hutus on the other hand were made into a much oppressed group; they lived in slums and barely had enough food to live off of. Even thoug h the Hutus were the majority they were treated like second class, animals. In the early 1960s there was a revolution, the Hutus took over and majority would rule again. But the Tutsis were not happy. The state remained separated. Through the rest of the years going up to the early 1990 throughout that period, there was a power issue with the government used against Tutsi to maintain this Hutu power. There were thousands of Rwandan Tutsis living in exile, in one state or another, on the borderShow MoreRelatedThe Genocide Of The Rwandan Genocide1458 Words   |  6 Pages It is almost too easy to think of the Rwandan Genocide as something out of a fictional horror film, in that it almost doesn’t seem possible such atrocities could have actually occurred. Only at the cinema could murdering and dismembering the bodies of perfectly innocent citizens, many of them children, be imaginable. The story of the Rwandan Genocide is one of a great divide between the Hutu and Tutsi people. However, there was no real reason for this division to come to fruition. Th ey didn’t haveRead MoreEssay 1 Jus ad Bellum, Jus in Bello, and Jus Post Bellum are the three stages of Just War Theory.2700 Words   |  11 PagesJust War Theory plays a big role in the study of genocide, war crimes and international law. International Law is at the forefront of regulating the conduct of war. Just War is one of the theories that international law uses to dictate proper and just warfare. Therefore, if a participant of war violates a principle of Just War Theory, then that participant is subject to committing a war crime and can be tried by an international court. Genocide consists of acts committed with intent to destroyRead MoreThe Ethics And Morals Of Photographing The Suffering Of Others1856 Words   |  8 Pagesthe photojournalists themselves argue that the purpose of their photography is to spark attention, awareness, and change. The ethics of displaying photographs of suffering in the media or in exhibition lies in what these images are being used for. A very direct investigation into this idea is through the photography of Brazilian photographer Sebastià £o Salgado. Salgado, who considers himself a â€Å"social photographer,† has been highly acclaimed for his work- as well as criticized. He has created severalRead MoreArab s High Commissioner For Refugees1796 Words   |  8 Pageshave been occurring in Syria and the surrounding areas for decades, but I will be focusing on the past four years as tensions began to get worse every day. Politics and the government always seem to be the root of the problem when it comes to these violent and deadly protests and full on war. There are always two sides who don’t agree on anything, and probably will never find common ground. The two groups engaging in this civil war include supporters of President Bashar as-Assad, the president of SyriaRead MoreAnalysis Of The Hunger Games 2484 Words   |  10 Pagesraces, and nationalities throughout history. From slavery to the Holocaust to genocides around the world, dehumanization has been used to continue on ways of living and justify certain acts. Pieces of literature attesting to this treatment are great sources of proof that dehumanization has occurred throughout history. In The Hunger Games, the leaders from the Capitol showed dehumanization on a grand scale by assigning very little value to human life to the citizens of Panem. The people in power take