Introduction. This Paper Describes The Headline Findings

INTRODUCTION This paper describes the headline findings from Crime Survey for England and Wales (CSEW) on the extent of, and trends in, domestic abuse among the black women in the United Kingdom aged 18 to 45, who are the resident in households of England and Wales. Domestic abuse includes a number of various forms of physical as well as non-physical abuse consisting of partner and family abuse, sexual assault and stalking. The abuse can be either of the victim-offender relationship or of the abuse in itself. In the year ending March 2011 CSEW, a split sample experiment was started to test a set of alternative questions on domestic abuse (Olesen, 2011). When comparing the two categories - one category reported physical domestic abuse in†¦show more content†¦Though it is not the lowest figure recorded since 2004/05 baseline, the latest figure still represent a statistically significant change between the time period of 2004/05 and 2012/13 (McGarry, Simpson Hinchliff†Smith, 2011). METHODS Selection Criteria The eligibility factor for the inclusion in the studies were (1) Black women who were seeking or had undergone domestic abuse in the recent times; (2) were a randomized case-control study, control trial, cross-sectional analysis, experimental study, cohort study or secondary study with data of interest and (3) were peer reviewed. No restrictions were made on the setting, time or the language of the studies. Search Strategy The population of interest was Black married women in the UK seeking or having undergone a TOP in any places, the exposure was the absence or presence of IPV, the control group where a separate cohort of comparable individuals was reported (e.g., pregnant women who are not reporting IPV, pregnant women who are not seeking TOP or women who are attending a gynecology clinic), the statistic of interest was the relationship between TOP and IPV. The search strategy was formulated using a combination of free text terms with synonyms and Medical Subject Headings (MeSH terms). FINDINGS The Causes of Domestic Violence The reasons for the Black women suffer excessively from abuse are complex. Sexism and racism are the two major obstacles that Black women faceShow MoreRelatedThe Effect Of Inflation On The Price Of Inflation1173 Words   |  5 PagesInflation can be caused when aggregate demand exceeds aggregate supply. This is commonly referred to â€Å"demand-pull† factors. Other factors mentioned in economic theory are the â€Å"cost push† factors, inflation expectations. The consumer price index (CPI) is a measure commonly used for inflation measurement and can be recorded on a monthly, quarterly or yearly basis. In Uganda, this measure is known as the headline inflation index. This macroeconomic aggregate measure is made up of a number of sub-indices:Read MoreMass Media in General and Newspapers12440 Words   |  50 PagesPART A: INTRODUCTION 1. Rationale Mass media in general and newspapers in particular nowadays play a very important role in our lives. Many people even say that living in the world without newspapers is like living in an isolated island. Newspapers help us become informed citizens and make better decision by providing a lot of facts. Hard news stories, vital statistics, weather, sports stories and scores and even calendars are examples of items that help inform readers. Some newspaper articlesRead MoreThe Importance Of Finding Useful And Strong Evidence1876 Words   |  8 PagesFinding useful and strong evidence is always one of the most difficult, yet one of the most important aspectpart of writing an essay. Evidence is the foundationbase of an essay and all the essay’s content relies on the evidence to support it and make a powerful statement. 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The thesis attempts to approach the main language characteristics of English advertising mainly from the anglesRead More‘Debate Whether Galtung and Ruges (1967) Model of the News Value Is Still Relevant in an Age of New Media, Citizen Journalism and User-Generated Content.3183 Words   |  13 Pagessociety provides a ‘fourth estate that alleges a neutral, objective and balanced perspective, independent of political input. The news forms the basis of this ‘fourth estate, playing an important role in keeping the public informed and therefore promoting democracy (Marris and Thornham, 1996). Daily there are millions of possible news headlines of which, only a small sample are published (Harcup and ONeill, 2001). Journalists appear to have an unvoiced compilation of guidelines or news values passedRead MoreNight Falls At Manhattan ( 1997 ) And I Want At Live ! 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Art Max Beckmann Free Essays

Max Beckmann â€Å"Still-Life With Three Skulls† 1945. The ’Great War’ had a lasting and profound effect on Beckmann. In 1915 he suffered a mental breakdown and for this reason was discharged from the German army. We will write a custom essay sample on Art Max Beckmann or any similar topic only for you Order Now In artistic terms, the sickening experience of senseless mass death on the battlefield brought new bleakness to his paintings. Beckmann’s use of a traditional Vanitas-style still life tells us a lot about what his thoughts are about the world he is part of, especially after his war encounters. This Vanitas work springs from his before mentioned terrible experiences during World War One, the political crisis of 1920s and 1930s Germany, the rise of Hitler and exile, a completely new area for Beckmann. After the rise of Hitler, Beckmann’s popularity distinguished as Hitler would have no portrayal of what Nazi Germany was really like (violent and corrupt), even through art as the Nazi people deemed his work â€Å"degenerate†. It was in response to Nazi terror that Beckmann produced his first tripitch (a picture of three panels hinged vertically together), called Departure (1932-1935). The side panels depict torture and suffering, while the centre piece shows a woman and child on board a boat on a bright blue sea (although hinting at an unknown fate awaiting them). Beckmann fled Germany in 1937, taking refuge in Amsterdam, where he painted this still life during the final months of World War II. He combines a flat sense, and sharp, bold and intense colours with traditional Vanitas still life objects (the skulls). Also including an extinguished candle, playing cards-that possibly could suggest the gamble of human life that the war brought with it. The artist described these years as â€Å"a truly grotesque time, full to the brim with work, Nazi persecutions, bombs, hunger. † In the choice of objects, the prominence of black, and the thick, rough paint, this still life captures the grim mood portrayed by such words. . It was in response to Nazi terror that Beckmann produced his first tripitch (a picture of three panels hinged vertically together), called Departure (1932-1935). The side panels depict torture and suffering, while the centre piece shows a woman and child on board a boat on a bright blue sea (although hinting at an unknown fate awaiting them). How to cite Art Max Beckmann, Papers

System Integrity and Validation free essay sample

Computer assisted auditing tools and techniques CAATs is highly recommend for Kudler finer Foods. The ability to share information with clients and auditor’s is one of the selling points. The main selling point of using CAATs is that every avenue of Kudler’s accounting information system will be reviewed and will ensure Kudler Finer Foods that their system integrity is intacted as well as the validation of the system. In the brief to follow will explain why using computer technology and CAATs makes the best business sense. System Integrity and Validation Kudler Finer Foods has come to the accounting firm in search of recommendations regarding the companies, computer information system, automated process of their accounting information system, data table analysis, internal control and risk evaluation, and an audit proposal. Kudler’s recent visit was warranted by concerns of the company’s system integrity and validation. Kudler Finer Foods has an excellent rapport with the accounting firm. We will write a custom essay sample on System Integrity and Validation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The accounting firm will inform Kudler on the selected auditing techniques the accounting firm will use to validate data, and their system integrity. The firm will provide an explanation of the functions of the audit productivity software, followed by an explanation of the uses in the systems design. Computer Assisted Auditing Techniques used to Validate Data and System Integrity In today’s auditing world, companies use accounting information systems to manage the companies business electronically. In the past, before computers aided in the organization of business documents, audits were conducted on paper. Audits are performed using Computer Assisted Audit Tools and Techniques (CAATTs) or Computer Assisted Audit Techniques (CAATs). Computer assisted audit tools and techniques (CAATTs) is defined as the software used to enhance the auditor’s productivity and used to extract data and analysis. The second T in CAATTs refers to the techniques used to enhance the effectiveness and efficiency of the audit. The other form of computer assisted audit tools and techniques is CAAT, which has one t. Because this computer assisted audit has one t, the single t represents techniques. CAATs by definition, has the same meaning as CAATTs with the exception of enhanced auditor’s productivity and extracting data and analysis (Hunton, Bryant, Bagranoff, 2004, p. 78). Using CAATs for information technology audits consists of the auditor’s following 10- steps. Each of the steps will cover a wide area of objectives, processes, and identify different task that need to be performed. The 10- steps to using CAATs will be cover in the PowerPoint presentation. Validating data will be accomplished by running a series o f test data to ensure the system is updating and running properly. The test data is made up by the auditor to establish that the results received are the results the auditor is looking for. This particular type of test will be conducted throughout each of the systems to confirm the each system is working. The integrity of the system will also be tested in a similar style. Testing the integrity of the system occurs in step seven of the 10 step process. Function of Audit Productivity Software Audit Productivity Software aids in the individual auditor’s productivity. Audit productivity software is constructed of five different programs. The five programs start in this sequence, electronic working papers, groupware, ngagement management, reference libraries, and the program document management. Each of these programs enables the auditor’s to complete his or her personal productivity. Electronic working papers were once done manually and can be automated enabling the efficiency of the auditor’s. E-work papers enable the auditor’s to share client’s information and make changes electronically. After the auditor’s have made the appropri ate corrections GAAP compliant financial statement can be generated automatically (Hunton, Bryant, Bagranoff, 2004, p. 179). Groupware allows the clients and other auditor’s to share the information found using a couple of different programs. These programs are common groupware programs the auditor’s and their client’s use such as Lotus Notes, Novell GroupWise, and Microsoft Exchange. The other remaining software’s are Time and Billing, Reference Libraries, and Document Management. The remaining software’s are very important. Time and Billing affect the cash flow because business conducted may be conducted in different time zones and need to be billed correctly to receive payment on time. Reference Libraries are as they sound, company reference libraries store the company’s information is relevant to auditor’s to complete the audit throughout the companies different items. Document management allows the company to save hard copy document to files in the computer that can be viewed easily by auditor’s using the Internet. Audit productivity Software use in the Systems Design Kudler Finer Foods has a strong accounting information system in place serving three different locations. The industry specific accounting information system used by Kudler Fine Foods would benefit from the use of audit productivity software. The reason the audit productivity software would work with Kudler’s system design is because the information can be easily viewed by their auditor’s and clients using the Internet, reducing the travel time the auditors would waste traveling to each of the three location’s. Conclusion Kudler Finer Foods needs to ensure their accounting information system maintains system integrity and validation. System Integrity and Validation free essay sample Preface Kudler Fine Foods located in San Diego, California is a specialty food store that is continuing to grow. Due to the company’s growth, it is necessary for Kudler to make a better use of technology for all aspects of the business. Currently Kudler process a large amount of data through computer programs which is used between all three locations, but with upcoming expansions, Kudler needs the ability to track all of that information and also be confident that the information is reliable. With that being said, Kudler would benefit greatly from Computer Assisted Auditing Techniques (CAATs). It is recommended that Kudler use CAATs, because it will assist with streamlining the IT audit process. CAATs are techniques that â€Å"are used to increase the efficiency and effectiveness of the audit function† (Hunton, Bryant, Bagranoff, 2004, pg. 178). Not only will CAATs assist with making Kudler’s audits go more smoothly, but it will also assist auditors with obtaining more reliable, relevant, sufficient, and useful information. We will write a custom essay sample on System Integrity and Validation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are 10 key steps of CAATs that can be implemented that will assist Kudler in creating a framework for their audits. CAATs are divided into two techniques that will be beneficial to Kudler. The first is validating application integrity. The purpose of this technique is to find whether the source code has been compromised. Verifying the overall integrity of the applications is the second CAATs technique. This technique’s objective is to ensure that the data was imported correctly and also to find any irregularities within the data. Due to the fact that the business continues to grow, the use of CAATs will only assist Kudler in its growth. If Kudler goes with the recommendation to incorporate CAATs, it will assist in streamlining the auditing process. System Integrity and Validation Recommendations were made to Kudler to implement CAATs into the auditing process. This implementation will be beneficial to the company as far as validating and verifying information. The use of audit productivity software would allow an organization to streamline and automate processes. Organizations can take it a step further and use audit productivity software to assist with the desi gn of computer software. The following brief will discuss CAATs and audit productivity software. Computer Assisted Auditing Techniques Computer Assisted Auditing Techniques (CAATs) can be used to both validate application integrity and to verify data integrity. Data validation determines whether the source code has been compromised. The applications can be validated through test data, parallel simulation, or integrated test facilities. Test data is simply fabricated data entered into the system by the auditor to test the integrity of the system. For example, the auditor may process a payable through the system by creating a vendor and entering an amount to see the process of actually cutting a check from the system. An integrated test facility (ITF) can test applications as they are used on a daily basis. â€Å"The ITF approach integrates the auditor’s contrived test data through the client’s system along with the normal transaction processing† (Hunton, Bryant, Bagranoff, 2004, pg. 189). During the ITF process, auditors must ensure that the client’s data is not corrupted. All information entered into the system by the auditor should be reversed. Verifying data integrity is ensuring that the data was imported properly and without any irregularities. There are a number of audit tools that can be used to assist with verify integrity such as extracting data, importing it into ACL, and stratifying. Detecting fraud is important when verifying integrity. Audit Productivity Software Functions Audit productivity software provides computerized audit solutions and allows companies to manage and keep track of audit reports. Audit productivity software has a number of functions such as measuring productivity, resource optimization, data management, and automation. Measuring productivity is simply appraising the performance of the organizations audit reporting. By using audit productivity software, auditors and clients are able to get the best use of all of their resources. For example, each staff member’s time will be used adequately. The auditors’ time will be focused on testing the information in the system, instead of spending hours of time sorting through information deciding what to test. The clients can spend their time completing auditor requests. Data management allows auditors and clients to keep track of all of the information entered into the system by the auditors as well as original information entered by clients. Audit productivity software also allows for automation of the auditing process. Information in multiple systems can be integrated with audit productivity software. Automation can streamline the auditing process for any organization, and as mentioned previously, it can increase productivity of not only the auditor but for the client as well. Using Audit Productivity Software for System Design Using the audit productivity software can be beneficial when designing systems for an organization. Audit productivity software can assist with minimizing discrepancies between the company software and the actual audit software. The use of audit productivity software provides functionality to the audit process. That same software could be used to help with the design of an organization’s software systems. Software such as electronic working papers, groupware, and time and billing software can all be implemented when designing software systems. If groupware is implemented these systems would have the ability to not only share files, but schedules and calendars as well. Time and billing software is implemented, auditors can better track time spent within that system according to their unique login. Implementation of electronic working papers assists with everything from daily journal entries to financial statements. Using this software to create a framework for the design of new software would only ensure that audits went smoothly. The audit process can go with little to no incidence, if organizations and auditors would use computerized audit techniques, and audit productivity software. Both the CAATs and the productivity software assist with creating a more automated process. As audit automation increases the time and energy put into the actual audit decreases. Organizations as well as auditors can be more confident that the audit material is reliable and efficient. ? References Apollo Group, Inc. (2011). Kudler Fine Foods. Retrieved from https://ecampus. phoenix. edu/secure/aapd/cist/vop/Business/Kudler2/internet/index. asp Bagranoff, N. A. , Simkin, M. G. , Strand Norman, C. (2008). Core concepts of accounting information systems (10th ed). New York: Wiley Sons.

Marketing Report BlackBerry

Marketing Report BlackBerry Executive Summary The BlackBerry series of phones are made by the Research in Motion (RIM). The BlackBerry phones target the business and professional people as their features made it possible for the owners to carry out a good number of office function through the devices. The BlackBerry phones have a strong presence in the market, and therefore, they are widely popularly.Advertising We will write a custom report sample on Marketing Report: BlackBerry specifically for you for only $16.05 $11/page Learn More Though RIM has been locked in court over infringing a number of patents, its technology is still away ahead of its rivals, and therefore, it still enjoys market popularity. RIM carried out aggressive marketing on behalf of the BlackBerry phones. The pricing of the BlackBerry phones are dependent on the level of technology of a particular BlackBerry phone. In order for RIM to continue enjoying its popularity in the market, it will have to continuously adj ust its phone prices in proportion to the value and technology level of the phones. RIM also needs to be at the top of the game in relation to the issues touching phone technology. Introduction There have been many innovative solutions for wireless communications that have been evolving in the recent years. Mobile phones have been considered one of the sectors that have witnessed numerous inventions where state of the art technologies are under constant implementations in the handsets that are manufactured by popular mobile phones manufactures. This paper provides an environmental scan for Research in Motion (RIM) which is the company under which the BlackBerry portfolio falls and its associated services. The paper will define the market structure of BlackBerry and a detailed analysis of the marketing mix or programs and macro-environment trends as well as their effect on the competitive analysis of the product and their demand and market segmentation. Project Scope This project is mainly theoretical and will seek to evaluate the marketing program of BlackBerry. The report examines BlackBerry’s macro and competitive environment, its marketing program elements which it employs and the recommendations which can enhance its popularity. An analysis of the marketing environment of Blackberry based on the five porter’s forces is also included together with the SWOT analysis. The life cycle of the product is also given. A critical response to the Introduction Analysis of Product Brand and Macro-environment Trends Product Brand BlackBerry is one of the mobile phones that have created a phenomenal brand in the mobile phone market. BlackBerry phones are well-known for their sleek look, design and style with other features. With BlackBerry, an individual can access email, data-transfer services and web serving.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In basic terms, BlackBerry handsets are just camera phones with the various functions that are required and are used by people of business class. Traditionally, it was launched and meant for the high class and the rich people but from its transformation and quality, some phones of BlackBerry brand are available for people of average class (Sweeny, 2009). This has provided tough competition to its business competitors and other established players in the market. Players like Nokia, Sony Erickson and Motorola have developed better quality devices, but they have not reached or matched the feat of BlackBerry. There are various types of BlackBerry phone models that have been introduced into the market. BlackBerry 7130G and BlackBerry pearl 8100 are the best and the most selling BlackBerry models in the international mobile phones market. The introduction of camera phones has been in high demand in the United Kingdom market. BlackBerry was considered as a business phone and its intro duction into the global market in 1999 confirmed this expectation because it built a strong presence in the mobile phone industry within the short period of time. The success of BlackBerry was attributed to three main features: Technology looks and innovativeness and a lot of attention have been placed to strengthen these factors which have led to the launch of revolutionary mobile phone devices that attract the rich and the high-class segment of the population (Dictionary, 2012, p. 1). Macro-environment Trends (Pestel Analysis) Economic Environment: there has been varied opinion as to whether the UK has emerged from the economic recession but the fact that the world stock markets have improved and that the earnings of many companies have improved are indications that the economy is growing. This will be reflected in the markets share and the sales of BlackBerry phones (Scribd, 2011, p. 6). Social Environment: this includes the greening of technology, security threats and education level of the workforce. The pressure to create eco-friendly products has been both a legal and social issue, and it is likely to heighten due to consumer awareness on environmental pressures.Advertising We will write a custom report sample on Marketing Report: BlackBerry specifically for you for only $16.05 $11/page Learn More Lobby groups have stressed the role of electronic companies to clean up their acts due to the toxic nature of their components. On security threats, viruses and others malicious files and spy ware have a lot of social impact. Cyber criminals have taken advantage of the lee way that has been created by technological developments of BlackBerry. Consequently, regarding the education of the workforce, UK has higher transition of students from elementary and secondary education into tertiary and higher education. This has the net effect of creating a more educated workforce and also because smart phone customers are the educated class, the market of the product is likely to increase (Sweeny, 2009, p. 4). Technological Environment: Among the technological factors to be analyzed are mobile convergence, mobile payment technologies, the internet on the go and the diminishing of non-smart phones. Mobile phones are slowly growing as gadgets of electronic needs, and they are replacing newspapers and television since people are able to access information anytime. Non-smart phones are slowly and naturally getting out of market; they will be phased out completely by the mass introduction of smart phones. The internet on the norm is becoming a norm in BlackBerry, and it is projected to increase in the near years. It is projected that the number of mobile phones that will be used to access the internet will exceed the PCs. There have been also a lot of debates regarding the destination and the trend taken by mobile phones money payment, others have projected that it will grow steadily while others are skeptical. The convenience of using mobile phones to purchasing goods, paying bills and purchasing of digital items represents the new age of mobile convenience (Bikowski, Bryant, Crossin, Dillon, Giles, Lawson, McConville, 2009, p. 9). Environmental Aspect: Environmental aspect has a lot of impact on the mobile phone industry because manufacturers have to comply with various environmental standards. RIM has in several cases ensured that their manufacturing is fair and eco friendly because any environmental mishap can destroy the image of the company in the global market. Legal Issues: The operations of the company are secure, and it is very difficult to monitor or regulate, and this has made various regulatory bodies to contemplate banning its operations, which will impact on its business operations. Rim is also experiencing legal battles with various companies like Visto, and Motorola and these have had implications on the operations of the company.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More RIM has also been locked in court battle with Minerva industries, which has accused it of infringing on its patent; MSTG has also filed a case of the same nature. All these have impacted on the performance of the company since settling legal issues is expensive. Political Climate: The political environment in the UK has made the Smartphone industry to flourish, and BlackBerry is a beneficiary of this favorable political environment, and it is estimated that smart phones will overtake the feature phones by 2015. The main challenge is the situation where some countries have raised concerns about the security features of BlackBerry, which emerges from the fact that it has become very hard for government authorities to monitor operations of BlackBerry phone users. There is also the political concern where UK with other EU countries has imposed strong regulations regarding the hygiene and the safety standards for various manufacturers who have negatively impacted on the operations of RIM (Scribd, 2012, p. 1). Perceptual Map Perceptual map is a demonstration of attributes that influence the consumer decision making which are later considered as focal points when designing the product or in the making of advertising decisions. Perceptual map indicates the strength of the firm’s brand and the features of the mobile phone that make it score and gain preference in the mind of consumers. The perceptual market map of BlackBerry phone (Mohr, Sengupta, Slater, 2009, p. 255) is as demonstrated below: Competitive Environment The established competitors in the Smartphone market include apple, Samsung, Motorola, Nokia and LG. The competitive environment of Blackberry is an intense one because of its launch of new products and new brands from the already established ones. What enhances the competitiveness of blackberry form its competitors is its development of black messenger that allows all the users with Blackberry to message each other all over the world without any charge. Rapid advertisements are also another strategy that allows Blackberry to survive in the very competitive environment hence giving it commercial advantage. A reflection on Loop 1 Marketing Programs or Elements: Marketing mix Elements Employed Marketing mix is a term that is used to describe all set of activities that make up the marketing programs of a firm. Among the various elements of a marketing mix are: place, product, people, process, physical evidence, promotion and price. Marketing mix is also considered to be the tools that are used to position the product into the target market. Product The RIM has brought a revolution into the mobile phone markets through the introduction of BlackBerry Smartphone. This was aimed at enhancing the depth of their products through the introduction of BlackBerry into their product line by creating a multimedia device that can satisfy the needs of their consumers. By enhancing the features of a Smartphone and the ultimate redesigning of BlackBerry, it is projected that it will attract a lot of customers and to dominate the mobile phone global market. Customer decisions are based on the understanding of the product in the market; product offering is not the only thing but is considered as a total package of benefits that are obtained by customers. The product is analyzed from the perspective of customer value, which is in turn analyzed based on the following aspect of BlackBerry mobile phones: their physical product and shape, the design style of the mobile phone, its brand name, the reputation of the company, convenience of the company’s operation and its financial plans. The analysis of the product under marketing mix deals with the design, features, packaging, variation and brand quality and quantity. For a product to occupy a distinct place in the market, it should differentiate itself from that of its competitors. This can only be achieved by positioning the product in such a manner that the customers c an be able to perceive the product differently. Any element of the marketing mix can be used to realize a differentiated positioning. The RIM entity sells their products to the entire customers, but their distribution options may vary based on the market segment (OECD, 1997, p.12). Price Price is understood to be the value of money that is attached to particular product. It is through price the consumers can get to understand about the value of the product, its quality and status. The degree of price is determined by either demand or cost. The reference point of the pricing of BlackBerry will be pegged on that of its competitors. For those consumers who desire satellite services; there will be a predetermined additional charge that will be added. Price factors in all the relevant costs of producing the product form the factory to the distributor and then the profit margin in included. Price is the sole determinant of demand of goods. Place Place is marketing program that touches on the channels of marketing, which are the mechanism with which the companies venture into the market and expose their physical presences in commercial activities regarding the mobile phone products. Distribution of the product into the market can be both direct and indirect. Middlemen or third parties are considered reliable for distribution of the products and the best way of having them is to contract them. Distribution is the main channel of actualizing product availability in the market. BlackBerry products can be distributed through their dealers, global service carriers, BlackBerry promotional websites and agents. Promotion RIM communicates the utilities and the benefits of BlackBerry to its consumers by the use of tailored advertisement campaigns, viral marketing, internet marketing, offering exclusive offers to current and prospective customers and using social media channels (Gowda, Szabo, Choi, Hauk Salt, 2009, p. 9). Process This is the primary element of marketing that i s instrumental in the allocation of resources, identification of opportunities and crafting of development strategies. RIM has proper mechanism that facilitates the handling of complaints and identifying the customer needs. The RIM Company has a well-planned process that defines how the customers receive their services and access the goods and for feedback mechanisms. Physical Evidence Research in Motion has opted to provide offers to elicit excitement form the customers about the BlackBerry product; RIM also guarantees warranty and has provisions for after-sale services as a show of support and care for their products and the customers. This will also make the customers to develop a better picture about the RIM products. People Research in Motion trains its employees on tactics of being customer centered to enable them to build good attitudes when dealing with the customers. They also employ people form the host country because they know the habits and the preferences of the native customers (Lamb Hair, 2009, p.47). SWOT Analysis Strengths Blackberry has managed to keep the UK consumers to be conscious about their products. Their strength is due to their market share that exclusively comes form the business world and other IT professionals. From an IT perspective, no competitor has managed to emulate the Blackberry Enterprise server that is only excusive to the Blackberry phone. Blackberry has attempted to garner an expansive market by upgrading the looks and the appeal of their products to attract more customers. Weaknesses RIM depends on business operators to launch its Blackberry services, this is time consuming and the costs can be high for smaller operators. Their Network operating centre can be considered to be a weakness today. Another weakness is also the high costs of ownership since it has been considered to be high end product and hence costs effective. Opportunities One of the greatest opportunities lies in the Blackberry partners that help creat e downloadable applications form independent company. Blackberry had been slow in venturing this market which had been dominated by Apples iPhone and by embracing this it will be able top embrace the widely growing market. Threats With the production of Smartphone by other electronic manufacturers like Nokia, LG and Samsung, Blackberry is facing a lot of threats particularly due to its weakness the web interface (Lion Green, 2006, p. 2). Porters Five Forces Threat of entry: among the threats of entry is huge capital demand like manufacturing costs and the constants for rapid innovations and high costs that may be aimed to driving profits high. Supplier power: there are various sources of mobile operating system providers and hence plenty of options. This has the effect of lowering the bargaining power of software providers. The same scenario applies to the hardware providers. Substitute: the influence of substitute is a reasonable level and proportionally varies with similar goods. Other formidable substitutes are PDA and table PCs are viable substitute. Buyer power: there is a high bargaining power of the buyers due to the choice of the products with limited differentiation. There is also an elastic demand which is sensitive to the economy where buyers can delay the buying of new models. Rivalry: there is a high rivalry in the smart phone market because there is minimal product differentiation which is only based on the services offered and the applications. The exit barriers are low for manufacturers particularly those on the value chain. Complements: complements are considered to be critical to the development of a product and have a low or rather moderate bargaining power. This can be subsidized by increasing the network capabilities. Its complements are Maps and GPS, applications and e-mail (Lion Green, 2006, p. 1). Product Life Cycle This consists of the five main aspects which included product development, introduction, growth, maturity and decline. T his is illustrated in the following chart. In the chart, the red graph is adopted to explain the life cycle of Blackberry. At present, the Blackberry is entered the maturity phase. The introduction phase was carried out in 1997 to 1998. At this time, Blackberry was the only smart phone and therefore it registered a rapid growth as it provided a ready solution to corporate clients. Private users have also joined the client base. Introduction phase can be said to have stretched from 1998 to 2004/2005. RIM registered huge success from 2005 to 2011. Due to the many entrants into the Smartphone arena, Blackberry has been forced to enter the mature stage. General and Justified Recommendations The desire to make sales and derive a lot of profits from it is the primary objective of several firms, and the amount of profits from the revenue base of the organization. Due to the fact that is the main component of marketing mix, companies may be tempted to utilize it in gaining competitive edge over their rivals. Blackberry has applied strategies such as increasing the quality of their products, creating good consumer relationships and performing consumer education regarding their products in order to meet the price demand of its competitors. In the modern competitive environment, the mobile phones market has grown to be one of the consumer oriented and one driven by products. With the changing trends in shopping patterns and customer behavior, mobile phone investors, services providers and manufacturers need to place a lot of focus on multi-marketing approach in order to increase their sales and profits. Customers have been fed up with the common and popular mobile phones brands hence there is a need for the players to enhance their technological tactics. In order to enhance their profitability, there is a need for a consumer-oriented marketing strategy that can preempt the marketing strategies of its competitors. In order to successfully increase their profits, RIM, sho uld adopt balance between marketing and pricing. Pricing Strategy Pricing of BlackBerry is one of the delicate matters. It has been established that business owners and executives are reluctant to pay more for a gadget that lacks clear impression of how it will enhance their business. The strategy of pricing is a critical element because it concerns the positioning of the product in the market the level of pricing is dictated by such elements as the phone features, advertisements and channels decisions. An efficient and effective strategy of pricing can emanate from the following processes namely the development of a marketing strategy, undertaking the calculation of costs and making relevant marketing mix decisions. Marketers make the prices of their products in a way that is likely to receive a fair value because price is considered a parameter under which the customers rate the product, and it can be also used to reflect on the practices of particular organizations. Care should b e taken, and mechanisms of cost should be applied in determining the price of BlackBerry. BlackBerry is a customized product and therefore, has a competitive edge over its rival products because no product can act as its perfect substitute. The better pricing of BlackBerry will create the impression that it is a sophisticated product and different from other mobile phone gadgets (Mobile Beacon, 2011, p. 1). Marketing Strategy Increasing their marketing development strategy encompasses the offering of BlackBerry phones and devices in the market segment where their competitors dominate. This can also be enhanced by co branding using popular and established software companies. There is also need for the introduction of an effective and efficient customer care centre for their green marketing initiative and software matters. There is also the adoption of market development strategy that will enable BlackBerry to reach to other new or potential markets. There is a massive untapped market for Smartphone particular the lower cadre social class which can be a ready and lucrative market for the RIM thus the introduction of BlackBerry at a cheaper or affordable price or in various price points is considered to be profitable. BlackBerry or RIM should adopt the principle that with the introduction of new models of the phone, the old ones can be sold at discounted prices. There is also need for BlackBerry to, manufacture blackberries that have similar sleek look but with few features so as to increase the depth of their products and to be able to capture the middle-class population and students or teenagers. BlackBerry should also employ market penetration strategy that will increase their revenue base and enable them to attract new customers. This can be realized through enhanced sales promotion and advertisements; they can, for instance, provide their existing customers and especially family members or their children with discount since they can form part of the potentia l market (Bikowski, Bryant, Crossin, Dillon, Giles, Lawson, McConville, 2009, p. 3). There is a need for BlackBerry to be marketing through the application of Robust marketing strategy that is aimed at increasing the market share of the company. One of the means of increasing the market share is through advertisements by used of newspapers, magazines, business journals and in business news and channels; these advertisements should deliver the nutshell of the exclusive features of BlackBerry while excluding the pricing to avoid the mental set among customers that it is expensive. For the company to increase its market size and profitability, good marketing strategies and marketing planning are essential. It is important for Research in Motion to write down a perfect marketing plan while examining the business environment. A good marketing plan should contain current and potential marketing focal points to exploit (Silk, 2006, 19). Good marketing strategies endear the products to the market and have the net effect of enhancing the volume of sales. The marketing manager should place a lot of focus on the resources of the organization like costs of production, the brand image, employee capability, available technology and financial resources. Analysis of marketing environment is necessary since they directly affect the organization or might hinder the implementation of the organizations’ marketing plan. This is referred as environmental scanning, and it serves to identify the market threats and the opportunities that are necessary in the designing of the market strategy. In the UK markets, the brand and product name is very important in terms of the brand image, and all that accompany it. In the case of BlackBerry for example, the brand image begins from the technological design of the phones, and the features that the phone has and also its maintenance costs and the safety standard as well as the way it is presented in advertisement and sales promotions (L amb Hair, 2009, p.34). Appendix Figure 1 Figure 2 Figure 3 (https://www.theguardian.com/technology/appsblog/2011/aug/01/smartphone-stats-2011) Figure 4 Figure 5 References Bikowski, A., Bryant, S., Crossin, S., Dillon, J., Giles, K., Lawson, T McConville, D 2009, Research In Motion: Case Study Report, Zen Portfolios, Available from: http://zenportfolios.com/theresa/files/2009/11/mktg-RIM-case.pdf. [22 January 2012]. Dictionary 2012, BlackBerry Phones: Doing Business in a Style, Street Directory, Available from: streetdirectory.com/travel_guide/131478/BlackBerry/BlackBerry_phones_doing_business_in_a_style.html. [22 January 2012]. Gowda, N., Szabo, C., Choi, Y., Hauk, C Salt, G 2009, BlackBerry’s Rise in Brand Power, Zen Portfolios, Available from: http://zenportfolios.com/natashagowda/files/2009/10/BlackBerry-vs.-Apple-MKTG-1102-Case-1.pdf. [22 January 2012]. Lamb, C Hair, J 2009, Essentials of marketing (6th ed.), South-Western, Mason, OH. Lion, E Green, J 2006, RIM in the mobile enterprise market, BlackBerry, Available from: blackberry.com/select/get_the_facts/pdfs/vendor/OVUM_RIM_in_the_mobile_enterprise_market.pdf. [22 January 2012]. Mobile Beacon 2011, Why doesn’t RIM pay a dividend to boost share price? Mobile Beacon, Available from: http://mobilebeacon.com/blog/. [22 January 2012]. Mohr, J., Sengupta, S Slater, S 2009, Marketing of High-Technology Products and Innovations, Jakki Mohr publishers, Missoula, MT. Scribd 2011, PESTEL analysis of BlackBerry: Research In Motion limited; BlackBerry, Scribd, Available from: scribd.com/doc/52280203/Pest-Analysis-For-Rim. [22 January 2012]. Scribd 2012, Environmental scan: Research in Motion, Scribd, Available from: scribd.com/doc/56244269/Term-Paper1-BlackBerry. [22 January 2012]. Silk, A 2006, What is marketing?, Harvard Business School Press, Boston, Mass. Sweeny, A 2009, BlackBerry Planet: the story of Research in Motion and the little device that took the world by storm, John Willy and Sons, New York, NY.

How Express Opinions in French

How Express Opinions in French If you want to have a debate in French or discuss your opinions, you need to know the relevant vocabulary and expressions. This page offers suggestions for offering, supporting, asking for, and avoiding opinions in French.Of course, the subject pronoun je, object pronoun me, stressed pronoun moi, and possessive adjective mon in these expressions can all be replaced to express other opinions than your own. Offering an Opinion   Ã‚  Ã‚   mon avisIn my opinionCest du moins mon opinion.At least, thats my opinion.Daprà ¨s moiIn my viewEn ce qui me concerneAs far as Im concernedIl est / Cest certain queIts certainIl est / Cest clair queIts clearIl est / Cest à ©vident queIts obviousIl est / Cest impossible queIts impossibleIl est / Cest injuste queIts unfairIl est / Cest juste queIts fairIl est / Cest possible queIts possibleIl est / Cest probable queIts probableIl est / Cest sà »r queIts surelyIl est / Cest vrai queIts trueIl me semble queIt seems to meJai lidà ©e queI have the impressionJai limpression queI have a feelingJe considà ¨re queI feelJe crains quil ne soitI fear that it isJe crois queI believeJe dois dire queI must sayJestime queI consider itJimagine queI imagineJe pense queI think (that)Je suppose queI supposeJe ne pense pas.I dont think so.Je ne peux pas mempà ªcher de penser queI cant help thinkingJe suis certain queIm certain thatJe suis convaincu queIm convinced thatJe suis davis queI m of the opinionJe suis persuadà © queIm convinced thatJe suis sà »r queIm sureJe trouve queI find, I feelMoi, je... As for me, I...PersonnellementPersonallyPour ma partFor my partPour moiIn my viewQuant moiAs for meSans vouloir vous contredireWithout meaning to contradict youSelon moiIn my viewSi vous voulez mon opinion/avisIf you want my opinionTelle est mon opinion sur...Thats my view of/on... Supporting an Opinion   Ã‚  Ã‚  Jai entendu dire que dependent clauseI heard thatJai entendu parler de nounI heard aboutJe sais / Nous savons queI / We know thatOn dit queOne says, They sayPar exempleFor example Asking for an Opinion   Ã‚   votre avisIn your opinionAvez-vous une opinion surDo you have an opinion aboutComment percevez-vousHow do you viewJaimerais connaà ®tre / avoir votre avis / opinion surId like (to know) your opinion onJaimerais connaà ®tre / avoir votre rà ©action face Id like (to know) your reaction toJaimerais / Je voudrais savoir ce que vous pensez deId like to know what you think aboutJe voudrais connaà ®tre / avoir votre avis / opinion surId like (to know) your opinion on/aboutJe voudrais  connaà ®tre / avoir votre rà ©action face Id like (to know) your reaction toPourriez-vous me donner / faire  savoir votre avis/opinion surCould you give me your opinion aboutPourriez-vous me donner / faire  savoir votre rà ©action face Could you give me your reaction toPourriez-vous me dire ce que vous pensez deCould you tell me what you think aboutQuelle est votre attitude là ©gard deWhat is your attitude toward/toQuelle est votre opinion/avis surWhat is your opinion aboutQue pensez-vo us deWhat do you think aboutSelon vousIn your opinion Avoiding Expressing an Opinion   Ã‚  Ã‚  Cela dà ©pend deThat depends onCest une question de point de vue.It all depends on your point of view.Il est / Cest difficile deIts hard toIl mest impossible de donner un avis (dà ©finitif) surI cant express a (definite) opinion onJe nai jamais vraiment rà ©flà ©chi I have never really thought aboutJe nai pas dopinion bien prà ©cise / arrà ªtà ©e surI dont have strong feelings aboutJe ne me le suis jamais demandà ©.Ive never wondered about it.Je ne me suis jamais vraiment posà © la question.Ive never asked myself that question.Je ne suis pas mà ªme de dire siIm not in a position to say whetherJe prà ©fà ©rerais ne pas (avoir ) me prononcer surId rather not commentJe prà ©fà ©rerais ne pas mengagerId rather not commit myselfJignore tout deI know nothing aboutTout dà ©pend deIt all depends on

The Global Future Case Study Example | Topics and Well Written Essays - 3000 words

The Global Future - Case Study Example This will present the company's strengths and critical issues which will impact the company's success in the new market. The report explains how Grapevine will use its capabilities to sustain and increase profitability. The report gives an overview of the organization's mission, vision and objectives and then explains the environmental factors which affect the business. The environment is scanned with using both the SWOT and PEST analysis. The results are used to identify key strategic areas for the company to focus on. Within the next five years Grapevine will be a leader in the market and will help clients grow and expand their businesses by providing innovative, reliable and effective marketing solutions. We will remain a financially firm company and work towards securing our employee and customer interests. Our company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals. The analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate. ... To be recognized as a leader in marketing consulting and communication services. To provide a complete range of innovative marketing services that meet customer needs To keep our overall goals and objectives in line with those of our clients To establish long lasting relationships with our clients To keep our overall mission, vision, objectives and values in line with those of our customers 3.4 Position Our company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals. 4. Environmental Scan The analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate. The first portion of the environment scan is the macro-scan which examines the environment at a broad level. The second portion is the micro-scan which analysis the situation at the organization level. 4.1 Part 1 Macro-scan 4.1.1 PESTEL Framework The acronym PESTEL stands for political, economic, social, technological, environment and legal factors. The PESTEL analysis is a framework that categorizes the environmental influences. This analysis describes how successful or profitable a business will be and how attractive it is for investment (Martin & Thompson, 2005). Political Situation The legislation in the host country market favors entry into the market particularly in case of licensing and franchising. However, the future of the legislation and the political situation of the country are

Replace airport Assignment Example | Topics and Well Written Essays - 750 words

Replace airport - Assignment Example The official advice to the Mayor and City Council is to go ahead and relocate the existing airport for funding and safety purposes. The major obstacle to this plan seems to be where to build the new airport. The consensus seems to be to locate the new airport in the Aladdin area and the articles mention no other possible locations, so perhaps that is the best option. If not, the location of the new airport must be fully considered first and foremost. According to Aviation eBrief (2010), the cost of the new airport could be up to $22 million. Selling the current airport could raise a portion of those funds. The main funding for the project would come from the Washington State Department of Transportation and the Federal Aviation Administration. The selling of the Woods House across from the airport could also raise a portion of those funds. One of the pros of the new airport is that it would contain a 5,000-foot runway, which is longer than the one at the current airport. According to AOPA (2010), â€Å"We assume that the city will have to establish funding relationships with other agencies in order to succeed with this project and that the sale of the current airport and airport properties would be used to generate city revenues. We also estimated that the operations and maintenance for the relocated airport facility would break even, with about $160,000 in annual expenses and $156,000 income.† The pros would also include added revenue to the city, more funding options, and a more functional airport that could truly benefit the city. A con of the project is that the city would have to foot the remaining bill of the airport, which could be up to $840,000. Another con is that it is impossible to predict exactly where the funds would come from for every single portion of the project. There is also no guarantee that the Federal Aviation Administration would fund